
Chad Herst
MS, LAc, CPCC
I’m Chad Herst, a coach in San Francisco and the author of The Performance Trap. You bring the real decision where you feel stuck, whether it is the job, the marriage, the move, or the next chapter.
Working together
I've worked in the healing professions since 1997 as a massage therapist, yoga teacher, and, for seventeen years, an acupuncturist and herbalist with my hands on people's actual bodies. I've been coaching since 2008.
If you want to know what working together looks like, the coaching page describes it. The client stories show what it’s meant for other people.
Growing up

My grandfather was always an entertainer. As a kid, he’d been an assistant to a well-known magician. He probably moved a few props for the guy, but he admired him so much that he picked up the way he spoke and held a room.
I deeply admired Grandpa too. His command, his charisma. Here we are at my bar mitzvah, and I want to be right next to him while he entertains the crowd. Maybe he’s giving a speech about me. I don’t remember exactly, but talking about it now makes me smile.
At fourteen, our family was beginning to come apart. My brother Scott was in and out of drug rehab, and his mental illness was beginning to show. Grandpa was sick with cancer. I’d gone from a class of thirty-two kids to a much bigger high school, where I struggled to make friends. Pulling back was about all I could do to manage it.
In our family, money was always the thing. Be an earner. Don’t be a mooch. So I performed. School, career, even my spiritual life. But looking back at that boy now, I can feel how much he wanted someone to see what he was carrying and be with him in it.
More family photographs and The Sweet Ache

I love my grandpa. He was sweet and deeply loving. Later, when I was struggling at fourteen, he was my one ally, even while he was sick with cancer.
Before everything changed

This was months before our family began to come apart. Scott’s mental illness wasn’t yet obvious. Grandpa hadn’t become sick with cancer. I was about to leave a class of thirty-two kids for a much bigger high school.
Read The Sweet Ache
The Sweet Ache
From my newsletter, written as I prepared to launch The Performance Trap.
At twenty-one

At twenty-one, I was in India, not long after my brother Scott’s death. It was a lonely time. I was trying to find myself, and I thought I might find something there that would change me forever.
At this party, I met Cole. While everyone else was talking about yoga, he was sitting quietly, looking peaceful and relaxed. I wanted to know what was different about him. He encouraged me to try Vipassana meditation in Sri Lanka. That retreat changed the course of my life, and I’ve maintained a mindfulness meditation practice ever since.
The party that led me to meditation
We were all yoga students, sitting on the floor and eating our food on banana leaves. People were warm and gregarious. Much of the conversation was about which yoga pose they were on, how to do it, and affectionate stories about Pattabhi Jois, whom they called Guruji.
One man, Cole, was sitting at the head of the rows. He was tall, sitting very straight and very still. He looked peaceful and relaxed. I went up to him and said, “You seem different from everybody else. What’s the story?”
He told me he practiced Vipassana meditation. We talked for a long time, and he encouraged me to go to a retreat center in Sri Lanka. He helped me sign up, and I left Mysore.
I went because that man seemed so different. The retreat changed the course of my life. I continued practicing Ashtanga, and I’ve maintained a mindfulness meditation practice since I was twenty-one.
Looking at that photograph now
When I look at that twenty-one-year-old now, I can see how young he is, how bright-eyed and bushy-tailed, and a little tight-lipped. There’s a real innocence there. I feel for what he was going through.
It wasn’t long after my brother Scott’s death. It was a lonely time. Friends were cutting contact, and a relationship I thought was my true love had fallen through. I was trying to find myself.
But there he is in India with some kind of money pouch around his neck. What kind of a look is that? And those funny pants, made by a tailor named Krishna. He’s finding his way, and I feel a sweet affection for him.
I think he believed he would find something there that would change him forever. And I think what he found did change him, but it’s taken him a long, long journey to discover what that is.
Years of practice

Looking back, I wouldn’t say I was really in my body. I was showing off. My body could endure a lot in those years.
Ashtanga gave me somewhere to belong. There were people from all over the world waking before dawn, practicing the same sequences, and making the trip to Mysore. We’d swap stories, laugh, eat together, and wake up the next day to do it again. My old friends were heading in more conventional directions. Here were people who understood the path I’d taken.
That mattered to me. When I first went to Mysore, it was to heal. Later, I kept going back because I wanted the authorization to teach. I was devoted to what that approval meant. If you had it, you were in.
And I was willing to do what was asked of me at the photo shoot. If I got into Yoga Journal, then I would belong. When it came out, it didn’t add anything to my life. It was another way I’d tried to prove that I belonged.
Getting into Yoga Journal

I remember being asked to contort my body during this photo shoot. The instructions involved a level of anatomical detail that hadn’t been part of my Ashtanga training. I’d been practicing for thirteen or fourteen years, and I still felt inadequate. The editor was totally kind. But I felt I wasn’t good enough because I didn’t know all those subtleties.
And I was absolutely willing to do it. If I did what was asked, I would get into Yoga Journal. And then I would belong.
When it came out, it didn’t add anything to my life. It wasn’t a terrible experience. It was another way I’d tried to prove that I belonged.
Plus, I hate the way my hair looks in these photographs. And I would never wear that color orange.
When my work took over
My health broke in the years my coaching practice was thriving. After COVID, everything went online, and my work exploded. I stopped sleeping. Problems I had managed my whole life stopped being manageable. I had everything I had always wanted, and I was worse off than I had ever been.
Life with Melissa and Disco
If I were to say anybody is my coach, it’s Melissa. And Disco is how we learned to love something more than ourselves.


Read a moment with Disco
From a LinkedIn post.
Melissa is in the other room right now calling her. "Come and get me!"
Our dog. Disco. For her whole life, that was a guaranteed thing. Melissa says, "Come and get me," and Disco is up and around the corner before the sentence is finished.
But she's staying glued to the couch. Then, I watch her look toward the room where Melissa is calling, wanting to come, but she clearly just doesn't have it. She's tired. So she's staying put.
It feels like it was yesterday when she'd drag us down the streets of San Francisco on the leash. Now she trails behind, and we lure her along with treats every few steps.
Her joints ache, and she sleeps most of the day. When I watch her sleep so much, it breaks my heart. I sense that we don't have much time.
We didn't have kids, but we had Disco, instead. She is how Melissa and I learned to love something more than ourselves.
And she is so tender right now, so sweet in this stretch of her life, that I can barely stand how much I love her.
There is a part of me that wants to do something about all of this. Fix the joints. Give her herbs to help her bounce back. I can't. Nobody can. She's just getting old.
So today, I am not going to coax her up so she goes into the other room with Melissa. I am going to sit on the couch next to her. Meet her where she is.
Melissa, come and get us!
A different kind of practice
These days, I still show up to my mat, but I’ve also started dancing. Sometimes it’s on a Sunday morning in a big gymnasium with Melissa and a hundred or so friends. At first, my movements are contained. I’m self-conscious, afraid of looking stupid.
As I keep moving, I stop correcting myself so much. I let the beat start to lead. I twist. I sway. I reach. I doubt any of it looks graceful, but I don’t care how it looks anymore. I’m starting to trust how it feels.
What I bring to this work
I’m still doing this work myself. I can feel the urge to prove myself, and I can still override what hurts. But I have more choice now. There are people in my life who offer me company in it, and I’m learning to let myself receive it.
That’s part of what I bring to coaching. We start with what is happening in your life, and slow down enough to notice what is happening in you. You can question me or tell me I’ve got it wrong. I want there to be room for what you’re experiencing, including the parts you’re used to carrying on your own.

Melissa Herst
CPCC
If I were to say anybody is my coach, it’s Melissa. Everything I’ve done professionally as a coach has had her ears and her feedback in it. She’s funny and sassy, deeply sensitive, and willing to tell me when I’m getting caught. She knows how to reach me. Sometimes I’m laughing while realizing she’s right.
Early in our relationship, she asked me about my brother Scott. How he died. What it had been like for me. Almost nobody had asked those questions. Melissa stayed curious, and I felt the care in that. When someone shares something vulnerable, she doesn’t shy away. She steps toward them.
Melissa has been coaching since 2009. She works with people who feel stuck: a creative project that won’t move forward, a relationship in which something feels off, or a next chapter they can’t quite find their way into. Her approach combines conversation, movement, and deep listening. She’s trained in Open Floor Movement and brings attention to the body into her work.
People naturally turn to Melissa. She’s a nurturer and a leader, and she’s also learning when she wants to step in and when she needs to say no. I appreciate that she’s working with these questions in her own life.
If you’re looking for someone who brings warmth, humor, and directness to a conversation, I’d encourage you to meet her. You can email Melissa, tell her a little about what’s bringing you, and ask about working together.
