You’ve done the therapy. Read the books. Tried meditation, journaling, and the apps.
Some of it helped. And still, when the pressure’s on, you seem to react the same way.
You replay conversations long after they’re over. You say yes when you mean no. You push through exhaustion. You take responsibility for how everyone else feels. And you keep reaching for the next accomplishment.
All of it with the hope that one day, you’ll finally be able to relax. Even the work of healing can become another test you have to pass.
I’m Chad Herst. I’m a coach in San Francisco and the author of The Performance Trap. I was determined to become calm and spiritually evolved. You can imagine how restful that was.
The performance trap is the contract that says your worth is something you earn. Even after you achieve what you set out to do, there is another test waiting.
I’m learning to welcome what arises, including the part of me that wants to get this right. In my coaching and in the book, we pay attention to what happens when the pressure is on. That can give us more room to choose what to do next, even when the feeling is still there.
Free, 28 minutes, read in my voice. Sign up to listen and receive the audio link by email. You’ll also get my letter every other week. Unsubscribe any time.
Adam Keen asked me that near the end of an hour about the book. Two minutes of the answer:
From the Keen on Yoga Podcast with Adam Keen. The captions are the show’s.Read the transcript
Adam Keen: Do you feel like you’ve come to some kind of peace with things and a sense of adequacy, a sense of enoughness? Or are you still working on that?
Chad Herst: Yeah, I think I’m going to be working on that my whole life. But here’s the thing is, I think the distinction is, you and I were told this line, we were fed this line, do your practice and all is coming. That there was somehow going to come a day when you were going to get to this end zone. And that, as far as I’m concerned, is a complete fallacy. There is not that day when all comes.
But that’s not to say that in this time of continuous practice, not just on the mat, but in life, that there’s this growing awareness of the patterns themselves. It’s like, it’s not that the pain itself is gone. It’s that now I have a relationship to the pain. It’s now I have a relationship to my insecurity. It’s not that it’s not there.
It was like, honestly, coming into this conversation, I was actually feeling really anxious. And I still feel anxious, but I’m in relationship to the anxiety that’s here. I’m not overriding the anxiety. I feel something in my chest, in my belly. And it’s like a little bit of a fluttery feeling. And yet, I’m not trying to override it. I can feel that as part of the conversation.
So much of what I have spent my life trying to do is to stop this once and for all, to stop feeling this once and for all. And I recognize I can’t stop it. It doesn’t need to be stopped. It needs to be related to.
In the den with my grandfather, my Nana, and my brother Scott. I’m on my grandfather’s lap.
From the introduction to The Performance Trap
The den
I’m sitting in the den with my father and grandparents on his side. The usual tray of hors d’oeuvres is between us: matchstick carrots, celery, cucumbers, and black olives, each in its own neat pile. The fire is crackling. The scent of leather hangs in the air.
My feet barely touch the floor, but I’m holding my soda water with a single drop of scotch in it, a watered-down echo of the drink in my grandfather’s hand.
The book tells the story and helps you recognize the pattern. The four-week Practice gives you guided ways to use the material, with two conversations with me. Private coaching is sustained work together on what is happening in your life.
Four weeks · $295 founding price
The Performance Trap Practice
Four weeks of guided practice, with an AI practice companion, weekly reading and journaling. Allow about 15 to 20 minutes most days, plus time for the weekly reading and journaling. We meet privately for 30 minutes early in the first week and a full hour at the end. You can begin the practice while you’re waiting to meet.
The founding price is $295. I ask participants for honest feedback. The regular price will be $495.
We meet virtually every two weeks, with readings, journaling, and daily guided meditation between sessions. Each module gives us something to practice with the real situations you bring, beginning with what you feel in your body and what your familiar responses are protecting.
As you come to understand and accept yourself, we work on changing the conversations you’re in, so you can stay connected without losing yourself or withdrawing. The aim is to change how you relate to what you struggle with, rather than keep trying to make it disappear.
I write a letter every other week, usually a story from my own life or a reflection on something I’m working through. I often include a recording of myself reading it if you’d rather listen.
You can receive just the letter. No Chapter One audio is required. Unsubscribe whenever you want.
This September 24, 2026 letter is an archived sample. Its prelaunch invitation and dates are historical, not current instructions.
Newsletter No. 11 ·
The epilogue I can’t change
Listen to Chad read this letter
The Performance Trap already has an epilogue. The book is ready for publication and I can’t make any changes now. But still, I find myself wanting to write that ending again, particularly now as the book is just about to launch. If I had the chance, this is what I would say.
The Sweet Ache
My cousin David recently came in from Australia. He read the first part of the book, and the other day he asked whether, once it was finished and launched, I could relax a little. Give myself a breather.
God, no, I said.
I meant it a little tongue in cheek, but if I’m honest, there’s still a lot to be done. Reviews to ask for, interviews to pitch, bookstores to approach. I can still feel the momentum of everything that has to come once it’s launched. And yet, there’s this other part of me asking, can you put it down? Can this just be enough?
But there is something else in my reluctance to stop. Alongside that anxiety, I also feel this joy, and I’m kind of afraid that if I do slow down, that will vanish.
You see, preparing for this launch has brought me out of my shell. Through newsletters like this, posts, emails, and conversations, I’ve been using my voice in a bigger and wider way than I have in years, perhaps ever. I’m reaching out and I’m reconnecting to people I haven’t been connected to in years.
That part of me that said, God, no, doesn’t want this to end. If I relax, well, maybe the party will end.
That part of me is afraid of going back to that period that led me to write the book in the first place. You might have called what I was experiencing depression, but I think withdrawal describes it better. I was preoccupied with work and seeing clients, keeping a kind of minimum engagement with the world.
You see, I’ve been through this before. I know what it’s like to get involved in the world, then get tired, and then pull back. Now that I’m feeling more connected, that part of me is afraid that slowing down will mean withdrawing again.
And it reminds me of an old criticism I experienced as a child, where my dad would say, Chad, you’re isolating.
I think my dad just wanted me more engaged in the world, to feel connected, but that word feels like a judgment. On top of the withdrawing, there’s this shame about the withdrawal.
That word brings me back to being a fourteen-year-old boy.
My brother is in and out of drug rehab. His mental illness is beginning to show up. And this family that I come from, that looked fine from the outside, is starting to come apart. At the same time, it’s my first year in high school and I’m struggling to make friends. Even though my grandfather is sick with cancer, he’s my one ally. He’s sweet and deeply loving. Even he, though, wasn’t encouraging me to stay with my feelings. That wasn’t a value in our family. And given everything that was happening, those feelings were pretty vast.
There was a lot of shit going down, and pulling back was about all I could do to manage it all. And how was I supposed to explain any of it to any of my friends, particularly when I didn’t come from a family that talked about those kinds of things?
Even as I write this, I can feel the gravity of what that boy was up against. The ache is right here in my chest, and I have so much tenderness for him, that fourteen-year-old boy who was carrying all of that.
I can feel how much it would have meant to have someone there who could have said, yeah, this is a lot, and I’ll feel this with you. We’ll hold it together.
Those are the words I want to say to him now.
I got you. I’m seeing you and I’m with you. You’re not alone.
As I say that, there’s a sweet ache in the center of my chest, and an appreciation for his strength, for what he managed to endure. I want him to know that maybe it’s okay not to have to carry this on his own anymore.
I think much of what has driven me since those years has been the lack of that contact. There are people in my life now who offer that kind of company, and it can still be hard to let myself receive it. I still have so much of that proving energy that I just tend to override the ache.
But staying with that boy now, I can feel what he’s longing for. He doesn’t want to isolate. He wants to be seen, to have someone with him in what he’s feeling. He didn’t know how to reach out for that then. He did what he could with what was available to him.
But today, I have more choice. I can feel him and I can stay. I can begin to let myself receive the contact that’s available in my life now. The ache no longer has to remain something I carry all by myself.
I wonder whether sharing this book could be part of that. At fourteen, I didn’t really know how to tell another person what was going on. There wasn’t language for that in my family. Now there are words for what I carried, and now I can let other people see it.
Maybe there’s a gift in sharing the ache, too. I don’t mean that with this launch, there will be some glorious moment when it all makes sense. But as I share this book, perhaps someone else will feel permission to acknowledge what they’ve been carrying. And perhaps letting that fourteen-year-old boy be seen can bring some healing to me, too.
Maybe you recognize something of your own ache here as you’ve been reading or listening to this. You might have been fourteen, or twelve, or ten. There’s nothing weird or strange about having an ache you haven’t known how to share. I’m letting that boy be seen, and perhaps it can help you feel a little less alone with all you’ve been carrying yourself.
Thank you for reading or listening,
Chad
P.S. If you recognize something of your own ache here, I’d love to have you on the launch team. You can join at herstwellness.com/launch-team. There’s a button below. Reading just the introduction and chapter one before launch could be a great start. And then around October 1, you’ll get a message from me asking you to purchase the Kindle edition for $9.99 and leave an honest review on Amazon. If you’d like, you can also share the book with friends and colleagues or even write a review on Goodreads.
