The Performance Trap
Join the Launch Team
A small group of readers helping the book find its people
The Performance Trap comes out in September. Before it does, I'm sending advance copies to a small group of readers who are willing to do one specific thing in return.
Reviews on launch week are how a book moves out of obscurity. Not because they're praise — because they're presence. Honest reviews from real people are what make Amazon show the book to anyone else. That's the entire mechanism. If you're willing to read the book and write a few honest sentences about it around launch day, you're the person I'm looking for.
What you get: An advance copy of the book, sent to you before public release.
What you agree to: Read it. Then post an honest review on Amazon during launch week. Honest is the word. If the book doesn't land for you, say so. I'd rather have a true two-star than a courteous five.
That's the whole exchange. No newsletter funnel, no upsell, no asking you to share it on six platforms. One book, one review, one moment of real reach.
You're on the team.
Check your inbox — a welcome note is on its way.
I'll be in touch in September with your advance copy.
— Chad