About Chad
Chad Herst founded Herst Wellness in 2006 and has centered his work on coaching since 2008. His work draws on more than thirty years in embodied practices and healing arts, including yoga and Traditional Chinese Medicine. The Performance Trap brings his personal story together with the ways he has worked with clients.
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Short bio
Chad Herst is a mind/body coach, licensed acupuncturist (LAc), and writer who helps high performers work with the ache beneath achievement — to stop overriding themselves and stay connected without losing who they are. He is the author of The Performance Trap: The Ache No Success Will Ever Fix.
Longer bio
Chad Herst is a mind/body coach, author, and licensed acupuncturist (LAc). He works with people caught in the cycle of achievement and disconnection. Some are founders, executives, or attorneys. What they share isn't a profession. It's a drive that has carried them far, often at a cost. In The Performance Trap, he draws on mindfulness training, body-based practices, and years of client work to help people stop overriding their own signals and find what's underneath the drive to prove themselves: the ache no success will ever fix.
This work began with a phone call in 1991 that changed everything: the loss of his brother, Scott, to suicide. That moment exposed the cost of performance and started a decades-long search to understand the ache beneath success.
Chad holds a BA in religious studies from Columbia College, where he graduated cum laude, a Master of Science in Traditional Chinese Medicine (MSTCM), and is a Certified Professional Co-Active Coach (CPCC). He lives in Northern California with his wife, Melissa, and their Labradoodle, Disco.